The brand audit that shows its evidence.

Goes beyond a plugin scorecard: duplicate titles and headings across pages, canonical and redirect hygiene, schema coverage, sitemap and robots, page weight and response times, internal linking and thin pages, then an intent-keyword map checked against a live search sample.

• Page-by-page inventory: titles, descriptions, H1s, canonicals, word counts, status codes
• Duplicate and missing metadata, heading order, thin pages, broken internal links
• Schema.org coverage and validity, sitemap and robots review, indexability flags
• Speed and weight: TTFB, HTML size, scripts, images and formats
• Intent keyword map derived from your content, checked in a live search sample
• Ready-to-paste title tags, meta descriptions, H1s and JSON-LD
• Prioritised corrections with impact and effort

Includes a live search sample. Two-pass: written, then reviewed against the evidence.

Answer-engine and generative-engine optimisation: entity clarity, structured data, question-shaped content, quotable facts, llms.txt and the consistency AI assistants rely on. Includes what a live search of your brand currently surfaces.

• Entity clarity: name, location, services and credentials as machines read them
• Structured data coverage (Organization, LocalBusiness, Service, FAQPage, Article)
• Question-shaped content and quotable answer blocks audit
• Brand search sample and a live AI-assistant answer sample: are you named when a buyer asks?
• Ready-to-paste llms.txt, FAQ schema and entity paragraph
• Prioritised AEO/GEO corrections

Includes a live search sample.

Before you spend on ads, this audit checks whether your landing pages, forms and tracking will convert the clicks you pay for. It then proposes a campaign structure, ad groups, headlines and descriptions written to platform limits, and a negative keyword starter list.

• Landing page scorecards: message match, CTA, form friction, speed, trust signals
• Tracking audit: GA4, Google Ads, Meta Pixel, GTM, consent - what is and is not installed
• Suggested campaign and ad group structure with intent themes
• Ad copy: Google RSA headlines and descriptions, Meta primary text and headlines
• Negative keyword starter list and landing page assignments
• Launch checklist and measurement plan

Benchmarks competitors. Includes a live search sample.

Turns the audit evidence into a plan: who you are for, what you should be known for, the proof you already have, and a realistic quarter of activity across the channels you can actually sustain.

• Three positioning options with trade-offs and a recommendation
• Ideal customer profiles and buying triggers inferred from your site and competitors
• Messaging hierarchy: promise, pillars, proof, objections
• Channel plan with effort and expected role per channel
• 90-day content calendar and email sequence outlines
• Offer and lead magnet suggestions

Benchmarks competitors. Two-pass: written, then reviewed against the evidence.

A behavioural review of how a real buyer moves through your site, backed by measured facts: which pages carry a phone number, how many fields your forms demand, whether your key colour pairs pass contrast, where the CTAs are and what they say.

• Path-to-purchase map and the top friction points with evidence
• Above-the-fold rewrite with before and after copy
• Form analysis: fields, required inputs, labels, mobile burden
• CTA audit across pages and a hierarchy recommendation
• Accessibility basics: contrast pairs, alt text, labels, viewport
• Ten UX corrections ranked by impact and effort

Two-pass: written, then reviewed against the evidence.

The "same same" matrix on its own. See exactly where your competitors overlap with you, where they are ahead, and the gaps nobody in your market is claiming.

• Side-by-side messaging matrix: headlines, promises, proof, CTAs
• Technical comparison: titles, schema, speed, mobile, tracking
• Offer and pricing transparency comparison
• Differentiation map: claimed, contested and unclaimed territory
• Recommended positioning moves

Benchmarks competitors. Includes a live search sample.

Measures what your copy actually does: reading ease, sentence length, claims without proof, generic phrasing and missing answers. Then rewrites the highest-value sections in your voice.

• Readability and length metrics per page (measured, not estimated)
• Tone and voice assessment with examples
• Generic-claim detection and proof gaps
• Page-by-page copy scorecards
• Rewrites for the homepage hero, top service page and about page
• Editorial style guide starter

For businesses that win work in a place: checks whether your name, address and phone are consistent everywhere they appear, whether local schema exists, whether service areas have pages, and what a local search sample shows.

• Name, address, phone consistency across every crawled page
• LocalBusiness / Service schema audit with ready-to-paste JSON-LD
• Service-area and location page review
• Local search sample for your core services
• Google Business Profile checklist and review strategy
• Prioritised local corrections

Includes a live search sample.

The engineering view: measured facts about how your site is served, with plain-English explanations and fixes a developer can action in an afternoon.

• HTTPS, HSTS and security header review
• Redirect chains, www and trailing-slash canonicalisation, 404 behaviour
• Broken internal links and image weight sampling
• Sitemap and robots validity, indexability flags
• TTFB, HTML size, script and stylesheet counts
• Stack and version exposure, mixed content, outdated copyright

An honest read on your digital authority: the social profiles your site actually links to, the trust signals present or missing, what a live search of your brand returns, and where to invest next.

• Social profile inventory from your site and a brand search sample
• Trust and proof signals audit (credentials, reviews, case studies, media)
• Content pillar plan and posting cadence recommendation
• Profile consistency checklist
• Prioritised authority-building actions

Benchmarks competitors. Includes a live search sample.